MUMBAI: CCTV.com, China‘s news and entertainment new media platform, has tied up with KongZhong, a China-based mobile internet company to jointly develop and launch mobile internet site wap.CCTV.com.

CCTV.com GM Wang Wen Bin says, "wap.CCTV.com is a key project for us to leverage the synergies between new media (mobile Internet) and traditional media (TV) to provide a more integrated experience for our users.

"We expect wap.CCTV.com to become the primary platform for large events in the future which require mobile Internet interactivity. With this, CCTV users will not only be able to access our programming via the TV and the Internet, but now also on their mobile phones, anytime and anywhere."

The new mobile internet site will deploy future 3G technologies, such as streaming audio/video and mobile social networking services (SNS).

Adds KongZhong Corporation CEO and chairman Wang Lei Lei, "I believe this strategic relationship is a pioneering effort to combine the interactive power of the mobile internet with the reach and content-richness of CCTV. I look forward to working closely with CCTV and our other partners to rapidly develop the Chinese 3G market."