MUMBAI: Spanish Broadcasting System (SBS) has announced that Mega TV is broadcasting its entire primetime programming lineup in high definition (HD) on Comcast cable systems in South Florida.

Mega TV primetime programmes including Maria Elvira Live, Esta Noche Tu Night, Paparazzi TV Sensacional, Mega News and Los Implicados will be telecast in HD. Mega TV HD can be seen on channel 438 on Comcast‘s limited basic HD service, in addition to its existing standard definition (SD) broadcast on channel 22.

"This is a significant milestone in growing Mega TV‘s distribution footprint and our continued efforts to showcase our originally produced Mega TV programmes. The addition of Mega TV HD on Comcast will help meet the needs of the growing South Florida Hispanic audience for quality Spanish-language content in the latest HD format," said Mega TV MD and SBS chief creative officer Cynthia Hudson Fernandez.Added Comcast VP marketing Thomas Zemaitis, "Mega TV is a natural fit for Comcast South Florida and having its programming in HD is an added bonus for our viewers."