Sony adds edge-lit LED models to Bravia HDTV line

Starts 3rd October

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Sony adds edge-lit LED models to Bravia HDTV line

MUMBAI: Sony in the US has introduced a new line of ultra-thin Bravia LCD HDTVs featuring an advanced edge-lit LED backlight and contrast ratio of over 1,000,000:1.

The XBR10-series models also deliver full 1080p wireless transmission of high definition signals from a separate media box to a receiver embedded in the TV, allowing source components to be placed out of sight.

 

Says Sony Electronics VP - television business Jeff Goldstein, “The wireless feature clears the clutter of components and messy tangles of unsightly wires, allowing you to hide components away across the room.”

The XBR10 models also feature an Ethernet connection allowing them to directly access Sony Bravia Internet Video content using an existing broadband network. The platform offers free movies, TV shows, sports and music along with an partners such as Amazon Video on Demand, YouTube, Slacker Internet Radio, and, later this fall, Netflix.

Bravia Internet Widgets, powered by the Yahoo! Widget Engine, will also expand and personalise the TV experience by adding on-screen applications that provide informations such as weather reports, stock information, financial news, Twitter, and additional content.

The full HD 1920x1080 progressive (1080p) models also feature Sony’s Motionflow 240Hz technology, which the company says delivers images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.