Singapore eyes mobile TV

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Singapore eyes mobile TV

SINGAPORE: A status report on the mobile TV market in Singapore was presented at the mobile TV forum in Broadcast Asia.

There are trials being conducted by three operators and the ministry of information is hoping that the service would launch after several months. As far as HDTV is concerned, there is one commercial service already on and two trials are running. Five operators are already offering IPTV.

 
On the digital radio front, there are two stations in Singapore that have 17 channels. A trial is going on with another operator. PKG Media chairman and CEO Giulio Dorrucci said the latest TV mobile phones from the likes of Nokia and Samsung are multi band.

Also more integrated user receivers are coming into the market. In terms of the regulator, IDA has allocated 174-230 MHz for DAB technology and 494-790 MHz for DVB technology. At the moment, two DVB-H trials are happening and the license is expected to be issued in the first quarter of next year.

TV Mobile, a subsidiary of Mediacorp, was the first channel in the world to pioneer the use of DVB-T technology to deliver content to consumers on the move, Dorrucci said.

TVMobile is currently available in 1,500 buses, shopping malls, food courts, ferries and academic institutions. It airs from 6 am to midnight. It currently has one transmitting site, nine filler transmitting sites and two transponders located island wide. The digital signal is carried via ATM and microwave transmitting medium to the main transmitting site before being retransmitted to the filler sites.

Meanwhile, TV2Go is the first independent mobile TV broadcasting network in Singapore. It is undergoing a trial on multiple platforms and on many consumer appliances. It supports over 20 digital channels and is available on a variety of electronic devices like PDA, laptops and PCs. GK Media is also launching new broadcast advertising platforms that will support the live reception of TV2go on taxis, buses and OOH billboards. It functions on the Terrestrial DVB-H standard.