MUMBAI: CNN has launched a commercial self-service on-line storefront of its wire stories.

This enables journalists, publishers and media organisations to license CNN story content through a web based service at www.cnnwirestore.com.

The CNN Wire Store is available globally to license and download individual CNN Wire stories for $199 per story for a single use, utilising a simple credit card transaction. The site allows publishers to browse through CNN Wire articles, hold selected articles in a cart for review, check out easily, and download story content on demand.

In discussions with publishers and journalists about the news industry and the changing face of the marketplace, CNN earlier this year expanded the offerings of the existing CNN Wire service and made it available for subscription. And now CNN provides the new CNN Wire Store for publishers needing content for single use and on demand basis.

CNN News Services executive VP Susan Grant says, “CNN understands the changing business landscape of journalism and the marketplace. The expanded CNN Wire provides an opportunity for a new platform to make CNN Wire stories easily accessible, and for the first time, on a per-story basis to any publisher, anywhere on their own timetable. With the launch of the CNN Wire Store website, we’ve made our original journalism easily available to other publishers on demand”.

CNN Newsource Sales will support the new CNN Wire Store commercial website. CNN Newsource Sales is the arm of CNN which oversees the network’s relationship with more than 800 affiliates including TV stations and local/regional cable news channels throughout the US.

CNN Newsource Sales senior VP, GM Ed Stephen says, “The CNN Wire Store gives journalists the ability to utilise CNN’s enterprising reporting to expand their coverage of key issues. And because the CNN Wire is now available ? la carte, they have the flexibility to pick and choose the specific stories that are right for them.”