Continuing a re-branding exercise that kicked off in February, Star has integrated its corporate logo across all its channels from Sunday, 20 May. The new logo has 'Just Imagine' as the company's catch line.

"We had outgrown the earlier logo which had TV in it. The logo's key line 'Just Imagine' signifies that we are more than just a television company. We are today a multimedia company into radio, Internet partnerships, cable partnerships and films," says Yash Khanna, Star's head of corporate communications.

The channel logos have been changed across Asia, Khanna said, clarifying there were no India-specific ones planned. The channel logos were designed by Static from the UK, while the corporate logo was designed by the company's in-house team in Hong Kong, Khanna informs.