MUMBAI: After bagging creative duties for Konica Minolta Business Solutions and BenQ, Option Designs has now bagged the creative mandate for consumer electronics company Novasys Labs.

Novasys Labs, which has been working on cutting edge innovative products in digital world, saw the Option Designs’ strategy to market these products before handing over the account a couple of weeks back.  

Novasys Labs MD Shashank Rai said, "We evaluate Option Designs on its strategy and creative approach, marketing and brand positioning skills. We think its overall approach suits best for all the future endeavours of Novasys.” 

The agency will be working with Novasys India as brand strategy, creative partners and media planning buying.

Option Designs MD Japneet Singh said, “In just short span of time, Novasys Labs has become one of the most innovative digital brand, all the products are highly creative and engaging. We are extremely happy and excited to serve Novasys Labs and are well geared up to take the challenges up front.”