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MUMBAI: Nyka Events Private Limited conceptualized and executed the launch campaign of Anacin Multi Pain Tablet across seven cities in South India. The core idea behind the event was to introduce and communicate the launch of Anacin Multi Pain Tablet to dealers and distributors in the southern region. Brand ambassador for the same, film actor R Madhavan, revealed the product at an innovative and fun filled promotional event. The campaign also covered Madurai, Trichy, Hubli, Salem and Coimbatore.
Nyka Events uniquely crafted the event around the Kamal Hassan movie ?Sakala Kala Vallavun? which means ?Master Of All Arts?. Similarly Nyka Events highlighted ?Anacin Multi Pain Tablets? as a ?Cure to Many Ills? by relating it to this Tamil hit.
In accordance with the theme Nyka Events addressed the invites for the event as a special screening of ?Indriya Sakala Kalla Vallavan?, which means ?The Master Of All Arts Today?. Anacin being a quick relief medicine for curing virtually all kinds of pain such as head aches, body aches, back aches, joint pain, tooth aches and almost all pains associated with cold and fever, reflected these properties flawlessly.
In accordance with the plan of keeping the revelation of the actual reason for the invitation a surprise, R. Madhavan brand ambassador, was introduced as a special guest for the screening of the movie, ?Indriya Sakala Kalla Vallavan?. R Madhavan explained to the audience that the reason he was at the event was because a close friend of his played the lead role in the movie.
A dedicated teaser especially composed, sung and produced in Tamil on the lines of ?Indriya Sakala Kalla Vallavan? was the central sound track, which repeatedly played through out the event. The song in Kollywood style generated hype and suspense among the audience with actor R Madhavan taking the centre stage. As the teaser ended, Madhavan invited the audience to give the mahurat clap which revealed Anacin Multi Pain Tablet as the true hero of the movie ?Indriya Sakala Kalla Vallavan.
?To club a South Indian Film personality with a pharma product has been a challenge overcome creatively. It is easy for the audience to associate themselves to the super hit movie hence easy for us to evolve a concept around the movie which ensures the audience has held your hand and you can lead them to our product properties - in a way that they can relate too?, added Shankar Ganesh, Managing Director, Nyka Events Private Limited.
