MUMBAI: US broadcaster A&E Television Networks (AETN) and MobiTV which provides a platform for content delivery over mobile and broadband networks have today announced the launch of A&E Mobile and The History Channel Mobile.
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The made-for mobile channels are available on the MobiTV service via participating mobile carriers throughout the US. |
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The creation and distribution of A&E Mobile and The History Channel Mobile to wireless video subscribers in the US is a step in AETN‘s overall digital strategy to deliver its programs and services to viewers on multiple platforms. AETN senior VP, digital media Paul Jelinek says, "The mobile platform is an increasingly important interactive screen that provides our consumers with access to our branded programming wherever and whenever they want it, and we are pleased to partner with MobiTV to offer A&E Mobile and The History Channel Mobile to viewers. "These mobile channels enable us to offer a new service to our existing audience, and through cross promotion, to bring new viewers back to our linear channels." A&E Mobile and The History Channel Mobile are distinct services from the linear channels. Series such as Dogfights and Modern Marvels from The History Channel, and Dog the Bounty Hunter and Criss Angel Mindfreak from A&E Network, will be available on the mobile channels. |
| MobiTV VP content and programming Jeff Bartee says, "MobiTV and AETN continue to be proactive in bringing more compelling content into the mobile space. As the rise in consumer demand for mobile video continues, so do expectations for great content on mobile television services. Our relationship with AETN is proof that we are listening to and answering the call of those consumers." |
