MUMBAI: One of India’s English movie channels, Zee Studio has unveiled its brand new ideology ‘See it all’ for its viewers. The channel revealed it’s all new look with a newer library of movie collection that offers a range of genres including action, comedy and animation.
Speaking about the new brand strategy Zee Studio and Zee Café executive vice president and business head Anurag Bedi said that their study reflected that with vast globalization, the reach and perception of Hollywood movies has changed over a decade in the country. The study further revealed that English cinema is not limited to a certain niche elite class anymore and the younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns.
He further goes on to add, “With Zee Studio’s refreshed look we aim to give the viewer what he is looking for. Additionally, the research revealed that today’s tech savvy young generation who is major chunk of our viewer base expects greater quality content and a high definition experience from television channels. Hence the effort to renew Zee Studio’s look and content is a landmark moment for our business and brand.”
Throwing light on an extensive marketing plan specially designed for the refresh, Zee Studio and Zee Café marketing head Sharlton Menezes commented, “As part of our 360 degree communication plan, we detailed out a multi-media, multi-touch point campaign to ensure that the refresh delivers the brand promise of ‘See it all’. Larger than life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel’s refreshed imagery.”
Tapping the potential to engage with the youth via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore. Zee Studio is inviting fans to click pictures with the 10 feet tall Transformer stationed at Cyber City, MPG, Arena, Dentsu, Signature Tower, Cyber Plaza in Delhi and Phoenix mall in Mumbai.
Furthermore, ‘See it All’ will be supported with a social media leg across Twitter, Facebook and YouTube. For 15 days, starting 3 October 2014 the channel has started a ‘See it All” contest for its viewers to tune-in to the 9 pm movie and answer simple questions to win gadgets like iPhones and iPads.
Zee Studio’s new identity was introduced in conjunction with the channel premiere of Mission Impossible: Ghost Protocol that was telecasted on Friday, 3 October at 1pm and 9 pm respectively. Legendary actors such as Tom Cruise, Leonardo DiCaprio, Mark Ruffalo, Christian Bale and others will be also scorching the screens throughout the month and beyond.
