Recognising the increasing power and importance of the 20s and 30s urban career women market, SPE Networks - Asia is launching Sony Entertainment Television (SET) - a brand new 24/7 English entertainment channel dedicated to females.

The broadcaster notes that women today are independent and financially-able, better educated, sophisticated and well-travelled. They are indulgent, in a positive sense, have discerning taste and expect chic entertainment that complements their lifestyle.

While television programmes have long catered to women across all ages, SET meets the entertainment needs of the urban career woman by delivering the smartest, trendiest shows all in one channel, in their medium of choice - English language entertainment.

Hosted on the all-new SingTel mioTV platform, SET‘s programming is smart entertainment for the modern woman who fast tracks in a pacy mobile lifestyle. The channel claims that it is ahead of the pack in delivering programmes wrapped around fashion, lifestyle, drama and comedy, all with a distinct characteristic of having strong female leads and/or female-driven content that have great affinity with these trendsetting women and opinion leaders.

SPE Networks - Asia GM Ricky Ow says, "We have dedicated ourselves to understanding the Asia TV entertainment market, and our success with AXN and Animax speaks volume of our commitment to providing the best for Asian viewers. The birth of Sony Entertainment Television specifically targeted at the all-important PMEB female population marks another milestone in our 10-year history. It certainly complements SPE Networks - Asia‘s current offering to the colourful and vibrant entertainment market in Singapore."

Ow adds, "We have not forgotten the movie fans and whether they are blockbuster and all-time popular movie fans or non-stop action seekers, they will be spoilt for choice with Pix and Pix Thriller, our latest introduction in video-on-demand channels."