Lacklustre films mar Dashera festivities

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Lacklustre films mar Dashera festivities

MUMBAI: Boney Kapoor‘s Wanted and Yash Raj Films‘ Dil Bole Hadippa, the most- awaited films

that released in the Eid weekend, promised a turn around of the dry spell the industry was facing post the release of Kaminey.

The footfalls at multiplexes and single screens proved that the viewers were starved of entertainment and were awaiting the biggies with bated breath.

While Wanted performed exceptionally well at the box-office, Dil Bole Hadippa fared ordinarily as people turned their back to the film.

Box-office results show that Wanted, in the first week, grossed Rs 111.78 million,
of which Mumbai contributed Rs 47.25 million. The overall total, countrywide, averaged Rs 4,88,395 per print. Incidentally, Wanted is still going strong at the box-office.

On the other hand, the reports of Dil Bole Hadippa were not enthusiastic. The film did an overall business of Rs 62.01 million, of which Mumbai contributed
Rs 30.05 million averaging Rs 3,76,285 per print.

Coming to the last week‘s releases, UTV and Ashutosh Gowariker‘s What‘s Your Rashee and Anjum Rizvi‘s Fast Forward disappointed the audience.

Before its release What‘s Your Rashee had created a big hype with it, having Priyanka Chopra 12 characters. But the hype didn‘t last long. Firstly, the film is 3 hours 20 minutes long and has 13 songs.

It‘s not that long films are boring. If a film has good content, hours don‘t matter; an unforgettable case being Titanic that was 3 hours and 17 minutes long.

But What‘s Your Rashee doesn‘t have any content. It lacks the power to keep one hooked and has turned out to be king-sized disappointment.

Similarly, Fast Forward does have some brilliantly choreographed sequences but doesn‘t have a gripping storyline. The final outcome is that the film falls flat, being a weak product.

Next week will see the release of Vashu Bhagnani‘s Do Knot Disturb and Karan Johar‘s Wake Up Sid.