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MUMBAI: Aiming to popularise tourism in India, My FM came up with an interesting activity in collaboration with Madhya Pradesh Tourism named as ?Hindustan Ka Dil Dekho?. In this activity, the MY FM RJ traveled around all destinations in Madhya Pradesh and also described the locations, sites, eating joints, handicrafts, people, culture etc. of the place. The RJ continued his journey as he narrated a brief account of the destinations live on radio so that listeners can get to hear and visualize the beauty of Madhya Pradesh.
This activity was planned like a live radio tour as MY FM?s Mobile RJ Nirvikar started his journey from Bhopal on the September 21, 2009 describing the exquisite locales of Madhya Pradesh. The journey culminated on the September 28, 2009 in Jabalpur after traveling through places like Bhimbetka, Bhojpur, Ujjain, Indore, Chanderi, Gwalior, and Khajurao.
MP Tourism?s ?Hindustan ka Dil Dekho? was promoted under the campaign called ?The Heart of Incredible India? which is a highly praised and is an interesting campaign all over world.
Commenting on this Mr. 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia said, ?As the largest radio network in the Madhya Pradesh Region, it was only natural that we join hands with MP Tourism and we are delighted that they have chosen 94.3My FM to popularize the state on this World Tourism Day. The radio tour activity is quite an exciting and innovative style that we have developed and I?m sure our listeners will greatly enjoy it.?
