BANGALORE: Indiagames, which was acquired by UTV last year, has partnered with online casual gaming company PopCap Games to launch PopCap’s catalogue of games on the Indiagames ‘Games on Demand‘ (GoD) service. The partnership was announced at the CGA Casual Connect Seattle 2007 conference.

After having launched a portfolio of international game titles, Indiagames will bring the PopCap titles to India. PopCap Games‘ offerings on the GoD Service will feature some of the game developers popular titles including its flagship game ‘Bejeweled‘, as well as ‘Chuzzle‘, ‘Zuma and Bookworm‘ amongst others.

Indiagames CEO Vishal Gondal said, "With broadband connectivity growing exponentially in India, casual games are very important to the growth of online gaming as there are millions of Indian gamers who are experiencing gaming for the first time through our GoD service and they want to see a simple and fun experience. We believe PopCap’s games will be a welcome addition to our GoD service and will be an instant hit with our users."

"We are very optimistic about the prospects of casual games in India," said PopCap’s VP for Asia Pacific James Gwertzman. "The online games market in India is just getting off the ground, and we are excited to be there at the beginning," he added.

The GoD service is an online monthly subscription based gaming service that offers a catalogue of over 300 games across multiple genres catering to gamers of all skill sets.

The other titles on the catalogue include leading international titles like Age of Empires II, A3, Brian Lara’s Cricket, Flight Simulator and Lara Croft Tomb Raider amongst others. Indiagames has exclusive distribution agreements with international publishers like Atari, Activision, Codemaster, Microsoft, Cenaga, Playfirst, Sandlot, Eidos, Hipsoft, and Magnasoft amongst others.