MUMBAI: Lehren Networks Private Limited today announced that it will be featured on the new MSN, Microsoft Corp.’s information and entertainment network. Lehren is an industry leading entertainment portal with original content, with over 100,000 videos across live platforms, 1.5+ Billion video views on YouTube & 2000+ Bollywood/Indian regional movie rights. By partnering with the new MSN - comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place – Lehren is thrilled to expand its consumer reach. The new MSN will showcase Lehren’s content in a comprehensive and powerful way across the web and application experience.
Starting today, consumers are invited to try out Lehren’s content on the new MSN at http://www.msn.com
Chairman and Managing Director, Lehren, Mritunjay Pandey says “We are very excited to have our industry leading content featured on the refreshingly new MSN, and in the process take our content to more consumers. We believe that the new MSN will help us in our mission to deliver great value to our users.”
“Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. “We’re excited to continue our relationship with Lehren and continue to inspire people to discover new things about themselves and the world around them.”
Lehren's engagement with Bollywood dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India's then emerging television industry. Lehren's videos packaged film shoots and happenings, interviews and other magazine content in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS home video market and the brand-Lehren grew to become the biggest source of film-based content in India and overseas. Its chatty, snippety video magazines became the Template for entertainment shows when India's television industry was opened up to private producers in the late 1980s and early 1990s.
To this day TV channels & Entertainment shows follow the styles and formats invented by Lehren back then.
Vested with a clear Mandate and Powered by a 28-year legacy in the Bollywood space, LEHREN continues the forward propulsion – matching the momentum of the Media & Entertainment industry.
