MUMBAI: LG and Samsung are the top mobile-phone brands in the US for advanced entertainment features, overtaking competitors Motorola and Nokia in adoption of phones with support for mobile TV, music, and games, according to Mobile Entertainment Platforms and Services (Second Edition) new consumer study from Parks Associates.
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Among owners of LG and Samsung phones, 12 per cent and 11 per cent reported having mobile TV features, respectively, compared with eight per cent of Motorola owners and zero per cent for Nokia owners. Says Parks Associates director of broadband and gaming Yuanzhe Cai, "South Korea leads the world in adoption of mobile entertainment features and services. Korean phone manufacturers have been able to take that experience and translate it into success in the American market, balancing good designs and advanced feature sets with reasonable costs." |
| Among the four leading brands, Motorola ranks third overall, and Nokia lags significantly in advanced entertainment features. Only six per cent of Nokia phones support purchase of music tracks, compared with 22 per cent and 20 per cent of LG and Samsung phones, respectively.
Cai adds, "Nokia needs to introduce more advanced phone models if it is to succeed in the high-end and midrange markets. The challenge is even more acute now that the Apple iPhone is stirring up competition in the premium handset market." Mobile Entertainment Platforms and Services is a consumer survey of 2,000 Internet users ages 13 and older regarding their ownership and usage of mobile and portable devices. This study tests a variety of new mobile applications and business models and explores consumer interest in convergence mobile platforms such as the iPhone, fixed-mobile convergence applications, mobile broadband, and embedded portable consumer electronics devices. |
