MUMBAI: MUMBAI:Ahead of the Airtel Champions League Twenty20, ESPN Star Sports (ESS) has announced more on-ground sponsors. Samsung and Hero Honda have come in as associate sponsors while USL is the hospitality partner.

As had been reported earlier by Indiantelevision.com, the beverage partner is Coca Cola while Onida is the Umpire Partner. As far as on-air sponsorship deals are concerned the co-presenting sponsors are Bharti Airtel, Hero Honda and Onida. There are six associate sponsors - Samsung, Yahoo, Maruti Suzuki, Pepsi, Sony and Havells.

ESS has so far sold 95 per cent of its inventory. Says ESPN Software India MD RC Venkateish, “ We are well on the way in realizing our commercial objectives.”

ESPN Star Sports has become the largest investor in the game of cricket with leading boards including England, Australia, ICC and Champions League Twenty20 in its fold.