MUMBAI: Eros International has tied up with Baskin Robbins to promote its upcoming film Aladin.

As part of the initiative, three Baskin Robbins-Aladin ice-cream flavours have been launched.

Also, a a special consumer-focused promotion activity has been unveiled wherein any consumer who buys a value scoop from Aladin‘s new range of ice creams, stands to win merchandise such as tattoos inspired on characters from Aladin and music CDs of the film.

Commenting on this association, Graviss Foods executive director- Foods Division Pankaj Chaturvedi said, "IWe feel that launching ice creams named after film characters is a unique way to connect with our consumers who are largely youngsters.

"An association with a family entertainer expands our audience to children as well. This alliance is keeping with our strategy to associate with popular films and television programmes as means to connect and interact with our wide target audience and offer continuous excitement and innovation at out outlets, all of which is required to build the Baskin Robbins ice cream brand and take it to newer heights," he added.