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MUMBAI: Programming on MAX gets larger than life as the channel celebrates Big B?s Birthday. Amitabh Bachchan completes 40 glorious years in Bollywood and also celebrates his birthday on October 11. As a part of the special programming initiative ?AB Tak Bachchan?, MAX the Premium Movies and Events channel will present a five movie vertical stack of Bachchan blockbusters, back-to-back, on 11th October.
MAX will mark the superstar?s birthday celebration with hand-picked titles starting with Mahaan at 8am followed by Kabhi Khushi Kabhi Gham, Namak Halaal, Don and Cheeni Kum, while Bollywood glitterati Ram Gopal Verma, Ravi Chopra, ADESH Srivastav, Sudesh Bhosle, REITESH DESHMUKH and VIDYA BALAN would join MAX to wish the living legend on-air.
Sneha Rajani, Executive Vice President & Business Head, MAX said, ?Ab Tak Bachchan is one of our key properties and this year we have aligned all our efforts to celebrate Big B?s Birthday full throttle. We have drawn up a 360 degree marketing plan to reach out to our viewers and Bachchan fans as this year Amitabh Bachchan also completes a landmark of 40 years in the industry. MAX has always dished out high octane entertainment so this occasion will definitely live upto MAX?s brand commitment. On that note, on behalf of team MAX, I would like to extend our best wishes to the living legend on his birthday.?
