MUMBAI: Recent Sony Entertainment Television India acquisition Sab TV has finally got itself a marketing head. Former Zoom business development, alliances and trade marketing head Ajay Modgil has been appointed as the national marketing head to market the male skewed humour based channel has been.

Modgil took charge on 1 July. He was with Zoom for over a year and was an integral part of the Zoom launch team.
 
 
Prior to Zoom, Modgil worked with Bacardi as a brand manager and was responsible for the launch of Bacardi Breezer across India.