MUMBAI: Hero Honda

has taken title sponsorship for the upcoming seven match India versus Australia ODI series.

Information available with Indiantelevision.com indicates that the two- wheeler major has shelled out Rs 150 million.

World Sport Group, which has the on-ground rights to BCCI events, has also roped in Fosters as an associate sponsor. The company which sells bottled water is coughing out Rs 60 million, a source says.

WSG is looking for two more sponsors. "They will be in the finance and insurance sectors. Those deals will be similar to the Fosters one," the source adds.

The series will air on Neo Cricket.

Hero Honda, an associate partner of the Indian Premier League (IPL), is furthering its association with the game. The two-wheeler major is also an International cricket Council (ICC) partner.