MUMBAI: Reliance Big Entertainment has appointed Anand Singh as online sales head for Big Online Network.

Singh will be responsible for driving strategic online sales and bringing in advertising clients across sectors. He will be based out of Mumbai and will report to BigFlix.com business head, video-on-demand, Murtuza Kagalwala.

Singh brings with him a total of 12 years of experience with a mix of sales and marketing.

Says Kagalwala, "Big Entertainment has various digital entertainment platforms namely, online gaming, movie rentals, a channel for movie news and gossip and social networking website and bringing together all these dynamic businesses on one single platform was best we thought we could do to optimize their reach and services offered."

Big Online Network consists of BigFlix.com, BigADDA.com, Zapak.com and BigOYE.com.

Anand has worked with Havas Entertainment, the entertainment division of Media Planning Group, in the capacity of business director where he has worked closely with brands like Reckitt Benckiser, Radico Khaitan, VLCC, Travel Guru, Make My Trip, Cobra Beer, Ibibo.com, Nataraj Pencils, ITC Bingo and RPG Cellucom.