MUMBAI: TV18 is infusing its production and on-air operations with greater economy and a streamlined workflow as it rolls out SeaChange International, Inc.'s IT-based MediaClient architecture.

Chosen by television companies worldwide, MediaClient gives editors and other devices across television enterprises ubiquitous connectivity to massive, fault-resilient media storage and streaming, informs an official release.     
            
      

"Fundamental information technologies like Internet Protocol networks are universal and proven to deliver economical performance and connectivity," says TV18 general manager operations Piyush Gupta.

Gupta adds, "Managing our video editing, production, playback and other functions over open networks lets us attach any device to SeaChange's scalable and reliable storage."

SeaChange's MediaClient architecture enables television operators to store media assets in one place and to share them among many users - establishing an "edit-in-place, play-in-place" workflow. TV18 will centralize multichannel on-air playout with a SeaChange MediaLibrary 24000e supported by six MediaClient software codecs.

Further, TV18's Avid I-News production environment will have access to a SeaChange MediaLibrary X12100e online archive, offering 32-terabytes of format-independent storage for any IP-connected device. The operator is also integrating its Harris Automation software with the MediaClient architecture.

"With innovations like MediaLibrary and MediaClient, SeaChange is empowering customers to efficiently run television operations in spite of an increase of disparate content formats, sources and outputs," says SeaChange VP sales Asia Pacific Chris West.

"MediaClient is helping our customers to better manage media enterprises, grow the business and get more out of media assets," says West.

The network's Asia Pacific headquarters switched to SeaChange broadcast play-to-air systems in 2001, the same year that CNBC TV18 rolled out its first SeaChange systems. Today, CNBC reaches 40 million homes across the region.

The media release adds that SeaChange's MediaClient family of broadcast systems enable television operators to store and distribute video more flexibly and cost-effectively than ever before. Based on the Common Internet File System (CIFS), the MediaClient family is a series of standards-based client/server products optimized to support workflow throughout the television enterprise, regardless of video file type or compression scheme.