KOLKATA: Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, launched its new social media campaign ‘Do-Good’.

 
#DoGood campaign aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively.

 
The new social media campaign was launched by Reliance Life Insurance chief executive officer Anup Rau. “We firmly believe that any selfless act of goodness - across demographics, causes and regions – needs to be encouraged. There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. Our ‘Do-Good’ campaign aims to provide such a platform for sharing and recognition” said Rau.

This is the third social media campaign unveiled by Reliance Life Insurance.

 
Earlier, the company has launched highly successful campaigns namely – ‘Boundaries for Books with Room to Read’ and #GreatestFan campaign with Sachin Tendulkar’s greatest fan, Sudhir Kumar Choudhary.

 
The #DoGood campaign has been initiated recently on all social platforms to create awareness and encourage people to take action in the ‘good’ direction.

 
The initial phase of the campaign has received encouraging response on Face book with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase.

 
“The insurance industry leads by example in case of selfless act of goodwill. It is the only industry that prospers by protecting its customers and helping them in times of need. An insurance agent is that one person who wants you to protect what is valuable to you and help you plan for any eventuality. ‘Do Good’ therefore is our intent, our philosophy and our belief that we aim to spread through social media,” Rau further stated.

 
Reliance Life Insurance has also launched #DoGood initiative as an internal campaign within the organization so that this positive and constructive thought is well entrenched in the minds of its employees and agents and rolled out to our customers.

 
The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.