MUMBAI: US media conglomerate Viacom is said to be looking at acquiring video on demand site IFilm for $50 million. Media reports indicate that the site will be part of the Viacom company after the split happens should the deal go through.
 
 

Viacom would get further exposure to a growing online advertising market. iFilm.com, which hosts a collection of short video clips, TV show segments and movie trailers, has attracted rising numbers of Web surfers and commercial TV advertisers with the widespread adoption of broadband access to the Internet.
 
 

iFilm is said to have a very loyal following, lot of it build on word-of-mouth and viral marketing. Viacom sees benefits of using some of that expertise and audience to enhance its stable of sites including MTV.com, VH1.com and others...
This will be the second small-to-medium size acquisition for Viacom this year following its $160 million buyout of Neopets in April