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MUMBAI: My FM celebrated the birthday of ?Shahenshah? Amitabh Bachchan with ?Sirf Bachchan campaign on October 11, 2009 only on 94.3 My FM?. As a part of the celebrations, there was an exclusive interview of Amitabh Bachchan which was aired in the morning show. Other highlights of the celebration were the predictions on Amitabh Bachchan by astrologer Sunjay Jumani and the ?Bachchan Look-alike Contest? which took place in several stations.
In the ?Bachchan look-alike contest? My FM invited people who look exactly like Amitabh Bachchan to participated in the contest. The winner was selected from among best look-alikes who participated in the contest. My FM had also designed another special contest dedicated to Big B, in which My FM played ?Amitabh?s Movie dialogues? on-air from all his popular movies and questions were aired. Listeners had to answer the questions based on them and won exciting MY FM memorabilia.
Amitabh Bachchan?s famous songs were also played on all stations every hour. The channel?s hugely popular programme ?Chandani Raatein? also mesmerised his fans with songs dedicated to him at night.
Commenting on this Mr. 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia said, ?It is a pleasure for us to celebrate the birthday of our ?Shahenshah? who has conquered the hearts of all fans with his unparallel charisma. Not only is he a treasure of the country, he is extremely popular in smaller towns where he is idolized no end. We wanted to take this opportunity to contribute to the legend?s birthday celebration and present an opportunity to our wonderful listeners to cherish this special day through our efforts?
