MUMBAI: Equifax Inc., a global information solutions provider, has completed its acquisition of the remaining interest in analytics and business intelligence solutions leader, NettPositive.

Through this acquisition, customers benefit from a combination of data and analytics that provides a more comprehensive view of today’s consumers – a differentiator for businesses addressing complex business issues that call for innovation and game-changing insight.

Having held a majority interest in NettPositive since 2012, Equifax recently announced its intent to purchase the remaining interests in the Bangalore-based company, which serves the financial services, insurance and retail industries in India, the Middle East and Africa. With this completed transaction, NettPositive is now an operating entity of Equifax’s expanding India business. Leveraging the full suite of NettPositive’s superior analytics will enable Equifax India to address changing market needs and expand its market footprint.

Equifax emerging markets MD Shahid Charania said, “We are pleased to fold NettPositive – along with all of its capabilities and employees – into our Equifax India brand, as it has proven to be a tremendous asset thus far.  The combination of robust data and cutting-edge analytics has led to a successful business model as well as leading solutions for our customers.  We look forward to continuing to build on the momentum we’ve already seen, and strengthening our foothold in the India marketplace.”