MUMBAI: The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has continued the development of its ticketing strategy by announcing Thomas Cook as an official supporter in a Tier 2 sponsorship deal, providing UK short breaks and trips to the Games in 2012.

Thomas Cook will provide a range of short break packages that will include accommodation, transport and event tickets for the London 2012 Olympic and Paralympic Games. Thomas Cook’s appointment will ensure that sports fans and families across the UK have access to a wide range of ticket and accommodation packages.

Locog chairman Sebastian Coe says, “Our ticketing strategy is based on the principles of affordability and accessibility – we want to fill our stadiums in the summer of 2012 with sports fans and make it as easy as possible for families to travel to the Games.

“Our deal with Thomas Cook will do just that – offering ticket and accommodation packages. Thomas Cook is the perfect partner for us and will help us deliver our promise to make sure as many people as possible can see the action in 2012, no matter where they live“.

Tickets and packages for the London 2012 Olympic Games and Paralympic Games will go on sale in 2011. It is estimated that more than a quarter of a million tickets will be sold by Thomas Cook with short break and accommodation packages within the UK.

Thomas Cook CEO Manny Fontenla-Novoa said, "More than a century after Thomas Cook escorted British travellers to the first modern Olympic Games in Athens in 1896, it is a privilege to once again have the chance to give British families and sports fans the opportunity to experience such a rare and special event in their own country."