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MUMBAI: The month-long festivities conducted by Vijay TV in lieu with the completion of 50 years of Padmashree Dr. Kamal Haasan in Indian cinema culminated in a fitting finale. The grand event attended by the biggest names of South Indian Cinema was aired as a two part series on October 12th and 13th on the channel.
As part of the festivities, Vijay TV had plied a customized bus titled ?Kamal Express? which traversed across the state featuring a photo exhibition of some of Kamal Haasan?s rare photographs. A literary event talking about Kamal Haasan?s passion for the Tamil language and a musical nite featuring two legends SP Balasubramanyam and Chitra performing Kamal?s greatest love songs were also featured.
The event was both an emotional and memorable one as the two big names of Tamil Cinema ?Ulaganayagan? Kamal Haasan and ?Super star? Rajinikanth were seated side by side revealing to the world that they are indeed best of friends. The presence of the other stalwarts of South Indian cinema like Mohanlal, Mamooty, Venkatesh, AR Rahman and Ilayaraja only added to the glitterati. The event was much awaited for both among his millions of fans and the industry.
The channel aired the property on October 12th and 13th on primetime breaking away from the regular schedule was witnessed by over 60 lakh people across the country. Vijay TV garnered a channel share of 40% in Chennai among the female audience overtaking the market leader in that time band (source: TAM; CS F 15+ABC, Chennai, Wk 42 Mon-Tue 1900-2300hrs). Vijay TV?s GRPs jumped to a whopping 346 GRPs from last week?s 193 in Tamilnadu (source: TAM, Trends by date; 30 min daypart, CS ABC 4+, Tamilnadu, All day). The event touched a peak TVR of 22.6 in Chennai (among females).
K. Sriram, General manager ? Vijay TV says ?This was easily one of the biggest events were witnessed in South India; and I am extremely proud of my team which had put together a show of this Magnitude in a very short span of time. And of course a special thanks to Mr. Kamal Haasan who was inspiration enough for us to deliver such an event . We had planned to schedule this event on a weekday breaking away from our regular schedule and it surely has worked? .
