MUMBAI: Viewers in Bihar and Jharkhand are soon going to be treated with a pleasant surprise. Reason, Big Magic Ganga is all set to launch the first ever devotional music talent hunt show – ‘Bhakti Samrat’.
The show will celebrate the region’s bright culture and music. Focused on providing a platform to the budding talent of the region, while giving a platform to the Bhojpuri singers, it will hit the television screens from 22 December and will air at 9 pm from Monday - Friday.
Using music as a tool to connect the youth to God, the special offering promises to resonate excellently with audiences. The show is based on the devotional music talent hunt format for Bhojpuri singers of the region. It will see a host of artists from the Bhojpuri industry making an appearance on the show along with host Alok Pandey and the judges panel Singer Devi and Gopal Rai.
Auditions are underway across Varanasi, Ranchi, Patna and Delhi and have seen people come forward in thousands to participate. With stringent elimination rounds, only the final 16 will be hand-picked to go ahead and fight for the title. Ensuring true local flavour, the selected contestants will be divided into four teams: Mithila ke Gaurav, Maghadh ke Yoddha, Purvanchal Ke Lal and Vananchal ke Veer each representing the region from which the contestant belongs. These four teams will fight and only one contestant will emerge as ‘Bhakti Samrat’.
Speaking on the property, Reliance Broadcast Network COO Lavneesh Gupta said: “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For Big Magic Ganga it is part of our endeavour to offer clutter breaking entertainment which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”
The show will be supported with a multi media marketing plan across outdoor, radio, television and newspaper inserts.
