Big Home Video launches ‘Gladiator‘ on blu-ray, plans media campaign

Starts 3rd October

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Big Home Video launches ‘Gladiator‘ on blu-ray, plans media campaign

MUMBAI: Big Home Video has partnered with Universal Pictures International BV to release Gladiator on blu-ray disc.

The limited two disc-edition is priced at Rs 1999.

Director by Ridley Scott, the blu-ray disc features 16 hours of content. Bonus content includes commentary by Scott and actor Russell Crowe along with deleted scenes, 200 minutes of production pods with interviews and behind-the-scenes material.

The blu-ray format also has features like topic marker that allows consumers to select topics of interest on disc one and then find out more about them on disc two.

The home entertainment company also has plans to promote the launch at retail stores supported with online marketing and an out-of-home media campaign on Digital Signage Network across 107 screens on pan India level.