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MUMBAI: To add to the fun and frolic quotient of the festive Deepawali season, 94.3 My FM launched an extraordinary activity for its listeners in Ahmedabad, Bhopal, Indore, Nagpur, Chandigarh, Raipur and Jaipur. Promoting the tradition of spring cleaning the house to welcome Goddess Laxmi, it launched an innovative contest, entitled ?Safai Karo?Laxmi Bulaoo? in which listeners were encouraged to clean and decorate their homes in the most innovative ways with the least investment. The winners won a cash prize worth Rs. 10,000/- and they also got a chance to get their homes painted. My FM received a huge response to this contest and with listeners making a beeline to get themselves registered. Registration was done via SMS between October 14, 2009 to October 16, 2009 and the winner was announced on October 17, 2009 at all stations. Commenting on this initiative 94.3 MY FM?s COO Mr. Harrish M. Bhatia said, ?My FM constantly innovates to connect with its audience. This activity was designed to whip up enthusiasm in the tedious task of cleaning the house prior to Deewali and making the whole exercise exciting and profitable. My FM always takes pleasure in giving its listeners a chance to live their life Dil Se.? |
