MUMBAI: Global Advertisers, Mumbai’s outdoor media giant has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. It focuses on the country’s Spanish heritage as well as its Incan roots. Moreover, the campaign aims to attract Indian tourists who are making international trips in rising numbers year after year.

With the Thomas and Cook campaign, Global Advertisers adds yet another prestigious brand to its fast expanding kitty. Global is the largest owner of premium hoarding sites in the Mumbai Metropolitan Region with associates and partners across India.

The campaign rolled out in cities like Mumbai and Delhi started from 8 December and ran till 22 December. In Mumbai it focused on areas like Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion and Vile Parle.

Global Advertisers MD Sanjeev Gupta stated that the initial reports were very encouraging. He believed that Indians are familiar with Mexican food, music, dance and culture and a rising number of Indians speak Spanish. “We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution. The buzz is fantastic. I thank the client and my entire team for pulling this off.”