MUMBAI: Sports marketing firm Infront Sports & Media has signed a non-exclusive broadcast agreement with German mobile operator O2 for all 64 matches of 2006 football World Cup.

The license also includes access to all archive video material of the 2002 Fifa World Cup. The broadcast rights granted are in the category of mobile telephony that will give O2 the right to offer up to four minutes of video footage per match for "near-live" and post-match highlight coverage on mobile phones to its subscriber base.

O2 is the first mobile operator to acquire the mobile telephony broadcast rights of the 2006 World Cup in Germany. In India, the event will air on ESPN Star Sports.

Infront executive director Oliver Seibert said, "This is a key deal for Infront and O2. We are convinced that our broadcast partner O2 Germany will offer a state-of-the-art mobile video service of the 2006 Fifa World Cup to German soccer fans. It will be very interesting to see what impact it makes on the development of the mobile entertainment industry."