MUMBAI: Nimbus Sport has won the mobile and internet rights for the Premier League across 80 countries for three years.
The deal will cover 1,140 English Premier League matches that will be played until the end of the 2009-10 Premier League season. The 2007 - 2008 Barclays Premier League season kicks off on 11 August and will showcase 380 matches until May 2008, informs an official release. |
Nimbus Sport will market these rights in conjunction with PA SportEV - a subsidiary of PA Sport. |
"We have already closed major deals with licensees in Italy, Japan, China, Korea, Australia, Hong Kong and many other major markets - the intensity of the demand for Premier League match action on new media is very impressive indeed." Premier League chief executive Richard Scudamore said, "New media markets are an increasingly important part of our international broadcast strategy and landscape. Nimbus demonstrated the requisite drive and market knowledge to secure the mobile and internet rights for some of the key areas of Premier League growth and I am sure they will offer quality production and delivery to prospective licensees and fans alike." |