MUMBAI: Turner Broadcasting UK's new general entertainment channel (GEC), truTV has launched on TVPlayer, the UK's over-the-top TV platform.

TVPlayer live streams over 50 free-to-air channels across a wide range of devices including PCs, mobiles, tablets and smart TVs. With over one million users TVPlayer offers broadcasters direct access to younger audiences than existing TV platforms, together with advanced analytical information and audience insight to supplement overnight viewing figures provided by BARB.

TruTV, a 24-hour channel, provides a destination for UK viewers to enjoy both original and unscripted programming. The launch of truTV in the UK follows the channel's success in the US where it is watched in 93 million homes. It showcases incredible and exciting content which focuses on real people and situations. Highlights include: Container Wars, South Beach Tow, Tattoo Nightmares and Ink Master, as well as new shows The Carbonaro Effect and Total Blackout, premiering next month.

Under the agreement, TVPlayer has licensed multi-platform live streaming rights, together with seven day catchup across truTV and truTV+1. The programming will be viewable on WiFI, 3G and 4G allowing consumers to access truTV's programming from anywhere in the UK. The live streams will be available from 15 January, 2015, with catchup following later in Q.1 this year.

TVPlayer founder and CEO Adam Smith said, "TVPlayer has seen significant growth through 2014 and we are committed to extending the content offering for our loyal users. truTV is the first of a portfolio of additional channels to be added to TVPlayer this year and we are particularly excited that the content is being made available both live and on demand."