MUMBAI: 9XM, the hybrid music and entertainment channel created for the UK market, will cease operations by the end of the year.
Faced with financial woes, INX Media had earlier in August stopped running its two separate channels - Hindi general entertainment channel 9X and music channel 9XM.
“We are exiting the UK business for some time, and will re-launch the channel after 6-8 months,” INX Media group director – distribution Arun Mohan tells Indiantelevision.com.
The hybrid channel, which is available at EPG 829 on Sky Digital and EPG 513 on Freesat, will be closed within two months.
“We have started the closure process and it may take one or two months,” Mohan explains.
Indian broadcasters are finding the going tough in global markets due to global slowdown and a clutter of Hindi entertainment channels. "Even market leader Zee‘s growth is under pressure in UK and the US," says a media analyst.
