MUMBAI: BBC Worldwide, which is the distributor and the global rights partner for the preschool series Little Robots, has appointed the Joester Loria Group to act as licensing agent in the US for the same. The series is scheduled to air on Cartoon Network's 'Tickle U' block.

Over the next three years, The Joester Loria Group will be responsible for managing the licensing roll out of Little Robots across a wide range of categories including clothing, home, toys and gift, food, promotion greetings and partyware.

"We think Little Robots is one of the most exciting preschool properties around at the moment. With its wonderful cast of characters and exciting story line, we feel we have all the components necessary to create a dynamic line of merchandise that will excite retailers and consumers," The Joester Loria Group president and CEO Debra Joester was quoted in media reports as saying.

Joester Loria is already licensing agent for properties as Jeep and Care Bears.