MUMBAI: With the launch of Lintas Productions, Lowe Lintas has announced its foray into film production.

Lintas Productions will offer content creation and talent management of the highest quality to feature film and television productions.

Executive director of Lowe Lintas, Tarun Chauhan will head be Lintas Productions while Krishna Kotian will be its business head.

Lintas Productions will be established around three main verticals that concentrate on talent management, film production and content management, through which it will aim to create meaningful and innovative concepts for the growing entertainment industry.

Through original scripts and strategic planning tools, Lintas Productions will endeavour to establish an influential form of placement branding in its films and entertainment productions.

Says Lintas Production Business Head Krishna Kotian, "The objective of Lintas Productions is essentially to create entertaining and memorable content for the audiovisual medium and bring enduring characters and treasured moments to our screens.

"Over the years Lowe Lintas has introduced faces through brands like Liril, Surf etc. which have become memorable part of television history and we hope to continue doing so with Lintas Productions."

With access to the best talent in the industry from artistes to directors and a business alliance with UK-based production house Twin Continental Films, Lintas Productions is set to take on the world of entertainment.

Lintas Productions also aims to nurture talent internally and provide an opportunity to budding scriptwriters working at Lowe Lintas.

The unit has already signed up a collection of prominent international and domestic talent including U.K based super model, Masha, the former face of world brands including Pepsi, Coke, Panasonic Viera TV, Samsung Camera, Ferrari and Ford.