MUMBAI: UTV Motion Pictures said Tuesday it has stitched movie syndication deals with four channels - Colors, NDTV Imagine, B4U (international) and Channel 4 (UK) for TV rights of 18 movies on a non-exclusive basis.
UTV claims that the combined size of the deal, which covers its slate of 2008 and 2009 productions, is around Rs 950 million.
The deal consists of movies like Oye Lucky! Lucky Oye!, Dev D, Kaminey, Wake Up Sid and Kurbaan.
Colors and NDTV Imagine have got the multiple airing rights of the movies. Colors will have the first airing rights, followed by NDTV Imagine.
While B4U has acquired the non-exclusive rights to air movies across its international beams, Channel 4 will air these films in the UK market.
Meanwhile, UTV also has the right to further syndicate the television rights of these films to any other channel in the same period.
UTV Motion Pictures CEO Siddharth Roy Kapur said, "We are pleased to announce these television syndication deals that are non exclusive in nature and hence allow us to exploit the same content across multiple additional broadcasters in India and worldwide. The faith that Colors, NDTV Imagine, B4U and Channel 4 have reposed in our entire slate of productions is heartening and encouraging."
