MUMBAI: ShopClues.com has come on board as the official e-commerce partner of the Chennai Super Kings (CSK) team.

The tie-up with this Indian Premier League (IPL) team will provide a robust edge to the ShopClues.com brand identity during the IPL season, which kicks off on 8 April, 2015.

Through the official partnership, ShopClues.com will place its logo on the leading side of the cap, helmet and hat of the CSK players. 

ShopClues.com co-founder and chief business officer Radhika Ghai Aggarwal said, “Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this incontrovertible truth in mind, we chose to partner with CSK, which has been the best performing team in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.” 

ShopClues.com will use the CSK association in all its communication across media including in-store, POS, other ground activation, digital and all other new emerging media, using the team’s logo. The company will also be purchasing and selling CSK merchandise through its website.