MUMBAI: Snap Fitness India, which appointed Mumbai-based Colour Craft Studio (CCS) a year ago to devise and execute a strategy for the international gym franchise’s digital presence in India, has renewed its association with the agency.

“Snap wanted to stand out of the crowd with youthful, localized content with plenty of user interaction. Of course, raising memberships and franchises is the overall goal but we also wanted to maintain our brand value at par with, if not better than the Snap Fitness franchise worldwide. CCS has helped us achieve both,” said Snap Fitness marketing director Srileka Reddy.

In recent times, CCS digitally anchored successful launches of new Snap Fitness outlets in tier I, II and III cities in the country, enabling plethora of gym memberships as well as franchising opportunities through social media campaigns and digital advertising, and enhanced the gym’s brand value with online reputation management.

Commenting on the continuing association with Snap Fitness India, Colour Craft Studio business director and co-founder Aditi Gandhi said, “The relationship with Snap Fitness India has been extremely gratifying as the company has allowed us a great deal of freedom in taking the digital strategy forward. We are excited to take this association forward and help Snap Fitness achieve its marketing objectives in keeping with its mammoth expansion plans.”