NEW DELHI: Multi Channels Asia (MCA), which is one of Asia-Pacific's largest independent channel provider, will bring its Oudoor Channel (Asia) to Brand New Media's newly launched Multi-Channel Internet TV Network (MCN) across selected Asia-Pacific territories. 

Under a new agreement, the territory-by-territory roll-out will commence with the immediate launch in Singapore, followed quickly by a number of other markets.

The move will see Outdoor Channel's outdoor sports content becoming a part of BNM's recently launched 4ME network of lifestyle channels. MCA will work closely with BNM – a global content company that owns, creates and operates digital channels for the world's leading brands and broadcasters – to offer select Outdoor Channel programming, as well as develop original and branded content aimed at the fast-growing outdoor lifestyle entertainment category.

Multi Channels Asia MD Gregg Creevey said, “With the proliferation of mobile devices, advanced infrastructure, changing media consumption habits and the convergence of social and digital media, the launch of Outdoor Channel's dedicated MCN with Brand New Media in Singapore is part of our digital-first strategy for the region.  The specific in-market MCNs will allow us to accelerate Outdoor Channel's market penetration, and to better reach and engage with the underserved and passionate communities of people who embrace the outdoor lifestyle and its myriad of pursuits.”

Multi Channels Asia director network distribution and marketing Kevin Sim added, “Singapore, which has the highest consumption of digital videos per capita across the Southeast Asia, was the logical market for the first Outdoor Channel MCN.  Access to Outdoor Channel online and through multiple devices has become a crucial part of our growth strategy, which is typified by our 2015 #WhatsYourStory programming and marketing strategy.  In the longer term, this vertical approach will allow us to work more closely with brands to create richer and more relevant localized content across multiple platforms.”

Brand New Media global director Damien Bray said, “Indicators for digital video consumption globally and in Asia are growing at an incredible rate, and brands have transitioned their spending increasingly to online and mobile video, which is a trend that is expected to continue over the next few years. We have earmarked a handful of lifestyle content genres that will be able to command a loyal community, and Outdoor Channel ticks all the necessary boxes, and its compelling content and positioning will allow us to build deep audience engagement and interaction.”