MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone, nearly 50 new sessions have been added to the schedule of what’s on.

Renowned scientist and broadcaster Professor Brian Cox will explore the key scientific principles that help unlock the mysteries around us before ZenithOptimedia will show how advertising is also a world underpinned by laws akin to scientific principles.

Martha Stewart has been confirmed as a speaker this year, joining artist Emilie Baltz and wearable tech guru Billie Whitehouse as part of the Barbarian Group talk examining how creatives push themselves outside of their comfort zones to create new things in new mediums.

Next up, AOL is bringing its “Digital Prophet” to Cannes Lions this year, with David Shing ready to argue that the power of creative storytelling is now more important than ever.

Tencent’s SY Lau has already been named as Cannes Lions Media Person of the Year. He will also speak at a session covering exactly what’s happening right now in China’s digital landscape.

Musician Pharrell is joining iHeartMedia for a conversation about how he’s been able to create hyper-successful constellations across media, entertainment and fashion by blending, art, science and instinct to redefine culture and commerce.

Finally, SapientNitro has revealed that it will bring the founder of dating app Tinder to Cannes Lions. Sean Rad will take to the stage to tell the audience exactly how Tinder overturned the established order and radically changed the dating game.