MUMBAI: As the world celebrated Earth Day yesterday, Multi Screen Media (MSM) and BBC Worldwide have announced their intention to form a strategic partnership to launch BBC Earth.

According to the two companies, BBC Earth will be a new premium factual television channel in India.

BBC Worldwide will draw on its extensive catalogue of programming from the BBC’s foremost factual film makers and reputation for excellence in the factual genre, while MSM which runs the Sony network of television channels in the country, has experience in operating and distributing television channels in India.

BBC Earth inspires audiences by sharing the incredible wonders of our universe. The channel showcases the work of the world’s foremost factual filmmakers as it seeks to take audiences on a thrilling journey of discovery. From the smallest creature under the microscope to the limitless expanses of space, BBC Earth brings viewers face to face with heart pounding action, mind blowing ideas and the wonder of being human.