MUMBAI: Shah Rukh Khan-Kajol starrer My Name is Khan has become the first movie to use the roadblock strategy.
The Dharma Productions’ film will have an exclusive three-minute trailer run across the Star India channels at 10 pm today.
Says a Star India spokesperson, “11 Star India channels including Star Plus, Star One, Star Gold, Channel [V] and Star Pravah, will air the exclusive trailer of the movie 10 pm on 16 December.”
Fox Star Studios, a JV between Twentieth Century Fox and Star, has taken the global distribution rights for My Name is Khan, which is slated for release in February 2010.
Earlier on 17 September and 29 October, FMCG major Hindustan Unilever (HUL) had blocked Star India netork channels consuming the entire advertising airtime.
