MUMBAI: BSH Home Appliances has assigned its Siemens Home Appliances brand's mandate to L&K Saatchi & Saatchi India, following a multi-agency pitch.

The agency’s Mumbai office will manage the mainline creative services for the high-end home appliances company.

L&K Saatchi & Saatchi CEO and managing partner Anil S. Nair said, “Siemens is a very respected brand in the home appliances category and we are honored that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”

BSH Home Appliances head of brand marketing Bhavya Shah added, “We are glad to welcome on board L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian homes.”