MUMBAI: Hootsuite has launched Hootsuite Ads, which is a new tool that easily turns high performing Facebook content into promoted posts.

Hootsuite Ads provides a simple way to extend social impact. Social media practitioners and content marketers understand that social advertising is a powerful channel, but the ad creation and management process is difficult and time consuming.

Hootsuite Ads is the first tool of its kind to provide automation that radically simplifies this process. Users choose the primary business objective for each ad, and then receive automatic content and targeting suggestions from within their Hootsuite dashboard.

"Hootsuite Ads is the first advertising tool designed specifically for human beings. “Our vision is to make advertising so simple that anyone can create high-performing ads without training,” said Hootsuite CEO Ryan Holmes.

Hootsuite Ads helps users in growing their business, creating high performing ads, finding the right audience, simplifying ad management and controlling ad spend.

Hootsuite users can now access Hootsuite Ads for free through the dashboard to create Facebook Promoted Posts.