MUMBAI: Havas Worldwide has launched a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands called Havas Drive.

The team is based at Havas Worldwide Bangkok, and their remit spans all Havas Worldwide Offices in APAC who can draw on their expertise for client engagements.

The specialist unit boasts a team of talents from around the globe who share a vision for a new approach in the brand partnership model. Havas Drive specialists in design, data, strategy, coding/development, innovation and experience design will work with clients on business and digital transformation mandates to help them set a strategy and build new approaches to their customers.

Havas Drive is also tasked to integrate these emergent practices and thinking into the Havas creative agencies across APAC. A series of road shows and events are being planned for the coming months to showcase their approach, thinking, and expertise.

“We have been looking at new ways to incorporate and build meaningful innovation into our agencies for a while now,” said Havas Drive regional director APAC Jeff Lippold.

“With the industry moving against traditional ways of communication to reach consumers, we brought together a team of complimentary talents to build strategies, which will produce tangible approaches for our clients and quickly. We’re excited to have the level of talent joining us at Havas Drive – they are all motivated by the mission and at the top of their craft. This team will provide a seriously competitive advantage to our clients in APAC,” added Lippold.