Viacom renews distribution agreement with Mediacom

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

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IPG Mediabrands

Anita Kotwani

Dentsu Media

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Ex-Airtel

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Mondelez India

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Publicis Groupe

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The Hindu

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Godrej Appliances

Viacom renews distribution agreement with Mediacom

MUMBAI: Viacom has renewed its distribution agreement with Mediacom Communications for carriage of its media networks across Mediacom’s subscriber base.

 

In addition to continued carriage of 19 Viacom cable networks and Epix, Mediacom subscribers will have access to additional programming across devices, including a substantial increase in free VOD and expanded TV Everywhere functionality that allows viewers to watch Viacom programming both in- and out-of-home.

 

“We appreciate Viacom’s willingness to enter into a reasonable agreement that takes into consideration our consumers’ sensitivity to pricing and the alternative ways content is consumed today. Viacom has long been an innovator in the content space. We look forward to providing our customers with the very best that Viacom has to offer,” said Mediacom founder, chairman and CEO Rocco B. Commisso.

 

“We are pleased to have reached a comprehensive deal with Mediacom that delivers strong value for our brands and provides even better ways for Mediacom customers to enjoy their favorite Viacom content. Mediacom has been an outstanding partner for many years, and we look forward to continuing to grow our businesses together,” added Viacom CEO Philippe Dauman.